People are freaking out about the cracker barrel logo and I gotta say who tf gives a shit. Maybe I’m biased because I’ve barely been to cb, I’m not a big fan, the last time I’ve been there I got serious sundown vibes and they’ve had lawsuits around that so maybe it wasn’t just a vibe. I have no intention of going back there in the future logo or not.

Now the logo change isn’t a surprise because *everything* started looking like this years ago. Cb is pretty late to the party. The old logo gives a sense of visiting to hang with the locals/ country/ whites only/ etc and the current cultural landscape is no longer about that. We don’t hang out in public, we dont just go out to sit somewhere. Everything these days is go go go. We get food to go and eat alone while watching tv or scrolling. Things are noticeably less social than the old marketing of the cb restaurants. McDonalds caught on to that years ago and made their restaurants unwelcoming neutral colored cubes (everything looks like this now). I’m sure the cube is cheaper and the in-out atmosphere they’re swapping to probably saves time and resources on staffing.